Why You Should Be Using Intelligems' New Content Testing Feature

What is content testing?

Experimentation through A/B testing is one of the most powerful strategies in an e-commerce brand’s toolkit. Testing lets you tweak experiences and content, and iterate to find out what your customers respond to best. The practice of AB testing, along with the wider concept of conversion rate optimization, enables you to maximize the potential profit from every visitor to your store. Though it may seem insignificant, just a few extra cents per visitor can make a massive difference on an annual basis.

At Intelligems, we call this sort of testing  “content testing”. In our book, content testing encompasses testing imagery, copy, layouts, and other UX items that impact whether or not a customer will purchase your product. You are likely already familiar with our tools for testing prices, shipping rates, and discounts, but we just rolled out a new tool to make these kinds of content tests easy for Shopify store owners. Let's talk about some of the reasons why using the Intelligems content testing feature can make all the difference.

What makes Intelligems Unique?

1. Intelligems provides analytics tailored to your Shopify store

• The Intelligems content testing feature syncs directly with your Shopify account, giving you access to your key metrics out-of-the-box and ensuring a seamless experience for your customers

• The analytics dashboards are tailored to e-commerce merchants  – you can easily see conversion rate, AOV, revenue per visitor, profit per visitor, and double-click on things like product mix, discount usage, and shipping rate selections

2. Intelligems supports a wide variety of A/B test types that are easy to set up

• AB test different versions of copy, imagery, or entire modules – all set up with a point-and-click “find and replace” tool

• AB test a draft Shopify theme and compare it to the current live theme

• AB test landing pages or PDP layouts by redirecting visitors between different URLs

• Try more custom UX tests, implemented via the Intelligems Javascript API, where you can switch visitors between different HTML or CSS snippets

3. Intelligems provides advanced options to run personalized price tests

• Have multiple test groups – create and test up to five groups at once

• Export your raw data – our CSV export lets you join up test data with other data sources

• Smooth integration process – only one line of code needed

• Advanced traffic filtering – build logic to include or exclude certain traffic from your test based on UTM parameters

4. Intelligems is budget friendly

• With the upcoming sunset of Google Optimize, thousands of users are going to say goodbye to the most popular free AB testing tool out there

• Advanced platforms (like Optimizely and VWO) can easily cost $1000+ per month, and require non-trivial dev work to support

• Intelligems offers an affordable content testing feature, starting at $99 a month

5. The Intelligems team are true e-commerce experimentation experts

• We’ve run thousands of AB tests for Shopify brands and generated $45M in incremental profit for them

• Our product suite includes the ability to AB test prices, shipping rates, and discounts!

• Our support is unrivaled and has led to 40+ 5-star reviews on the Shopify app store