4 Ways to Boost Shopify Profits with Landing Page Testing

Great ads boost conversions, but strong landing pages drive overall profitability. 

So why do so many merchants test their ads but not the landing pages their ads redirect to? Historically, the answer has been that landing pages are more complex to experiment with than ads. 

The right tool changes that. With Intelligems, merchants can test multiple landing pages as easily as they’d A/B test a social or email ad.

Here are 4 powerful ways to optimize your Shopify landing pages for profit, complete with results and examples from real Intelligems customers. 

1. Test multiple pages from a single ad 

Usually, sending customers to multiple landing pages means changing the origin link. But every time you change or update an ad, you send it back into “learning mode,” altering its performance.

With Intelligems’ URL redirects, you generate more accurate learnings, because everything’s kept consistent. From a single ad and one “forever link,” you’re driving traffic to multiple test pages. That way, you can be sure results were driven by the landing pages, not changes in the ad itself.

How to drive profit with URL redirects

By testing many landing pages from one link, you can optimize the entire funnel in your Shopify store — not just your ads — for conversions and profitability. 

To launch a landing page test in Intelligems, simply create a new experiment, allocate test groups, and set the origin and destination URLs. Merchants can redirect to up to five landing pages from a single origin link.

URL redirects in action: BedaBeda Growth

Conversion rate optimization agency BedaBeda Growth specializes in high-converting landing pages and ad campaigns. To redirect traffic to the destination pages that will drive the most profit, they test landing pages with Intelligems. 

For one client, KeepGoing First Aid, BedaBeda redirected visitors from its campaign to either the client’s PDP or a dedicated landing page. As results rolled in, they adjusted the redirect to favor the landing page that was performing better. Using this strategy they increased revenue per session by 14.3%. 

2. Target landing page tests to custom audience segments

To maximize profits, merchants need to test how landing pages perform with different groups of shoppers, uncovering formats that drive results for each. 

Not all testing tools support this level of targeting, but Intelligems makes it easy. Our precise targeting and personalized experiments allow you to build a more nuanced strategy grounded in customer data. 

How to drive profit with custom segmentation

With Intelligems, it’s easy to target highly specific customer segments with each landing page test.

From the dashboard, add multiple test groups and set how traffic should be distributed between them. Then, use custom targeting to confine groups to specific cohorts. Get as granular as you want by: 

• Testing groups based on device type

• Excluding new or returning customers 

• Triggering tests on certain page views

• Including or excluding traffic from ad campaigns

Custom segmentation in action: Fulton

Insole brand Fulton drove impressive results with landing page testing through Intelligems. Their team wanted to learn what their customers wanted from Fulton’s site. So they started split-testing different landing page styles based on their customers’ preferences and experimenting with site elements in novel ways.

By identifying one hero landing page format and continuing to iterate on it, Fulton increased its average LP conversion rate by 40%. 

3. Run Profit Optimization experiments for each tested page

Landing page testing identifies page formats that resonate with different customer cohorts. But if you’re on our Profit Optimization or Intelligems Blue plans, you can go even deeper with pricing sub-tests for each landing page.

Drill into which prices and offers perform best with each customer segment so you find the right combination of landing page, offers, and messaging to maximize profit from every visitor.

How to drive profit with landing page optimization experiments

From your Intelligems dashboard, easily split-test each landing page’s prices and offers. Quickly learn which offers customers respond to, and keep iterating to find the pricing that drives profit. 

Experiment with pricing-related components like: 

• Sticker price 

• Shipping rates 

• Free shipping thresholds

• Discounts 

• Promotional offers or bundles

• Subscription plan models

Landing page profit optimization in action: Mott & Bow

With Intelligems, clothing brand Mott & Bow built custom funnels for different customer segments. They tested landing pages, discounts, shipping rates, and more within each funnel, adjusting each based on audience data.

With this sophisticated testing strategy, Mott & Bow has increased average profit per visitor (PPV) by 5% and boosted incremental profit by 30% on their men’s chinos.

4. Track profitability with e-commerce analytics

Most landing page testing tools report on upper funnel metrics like reach and conversion rate. But these often distract from the ultimate goal: profitability. For example, a landing page might generate fewer conversions but higher AOV, which could translate to higher overall profit.

Intelligems’ analytics link all test results to bottom-line profit, tracking economic metrics like profit per visitor (PPV) and revenue per visitor (RPV). Our analytics were designed to inform immediate action, revealing exactly how to apply test results to drive profit. 

How to drive profit with e-commerce analytics

There’s no pulling reports or parsing statistics in the Intelligems analytics dashboard. With PPV as the Intelligems North Star, you always have a big-picture view of profitability. 

Intelligems balances high-level metrics with more granular ones, such as:

• AOV

• Units per transaction

• Conversion rate

• Discount usage

• Product mix

By answering nuanced questions about pricing and more, these granular metrics help you understand which offers drive the most value for your brand. For example, does steep discounting give you more conversions but lower PPV? 

E-commerce analytics in action: Pepper 

Inclusive lingerie brand Pepper knows putting customers first is the key to profitability. To gather more customer data, they started running landing page, theme, and template tests with Intelligems. With our analytics dashboard, they can quickly analyze the results from every test to create a plan of action.

This customer-first strategy paid off. By split-testing multiple landing pages as ad destinations, Pepper increased revenue by over 10%. 

Roll out your best landing pages with Personalizations

Personalized experiences delight shoppers by showing offers, content, and products designed to resonate with their preferences. For merchants, that means increased engagement and profitability. 

Typically, these capabilities require time-consuming coding and customization. But Intelligems Personalizations makes it possible to deliver the most optimal version of your site to every visitor — with minimal lift for your team. 

How to drive profit with landing page personalization

Run tests to explore which landing resonate best with different audience segments —  based on device, traffic source, or visitor type. 

Then, double down on your results by rolling out winning pages to each audience using Intelligems Personalizations. 

In a single click, roll out Personalizations like: 

• Varied discounts, free shipping, and gifts with a qualifying purchase for select audiences

• Unique product collections based on different audience attributes

• Personalized text, buttons, and images — without dev support

Boost Shopify profits with Intelligems landing page testing 

Don’t leave Shopify profits to chance.  

From landing pages to product descriptions to entire themes, Intelligems makes profit-optimizing your Shopify content effortless. It’s the gold standard for content testing that boosts PPV. 

If you don’t use Intelligems yet, getting started is easy.