Intelligems vs. Visually Competitor Analysis: Which Testing Tool Maximizes Profit for Shopify Brands?

When your Shopify brand scales beyond $1M in net revenue, small changes make a big difference — pricing shifts affect profitability, and optimizing content becomes essential to improving conversions. 

Brands often rely on dynamic testing software to fuel their growth. These tools may appear similar at first glance, but their differences can significantly impact how well they align with your goals. 

Intelligems and Visually are two leading tools in this category — and while both platforms help Shopify brands optimize key elements of the customer experience, they vary in testing depth, analytics, personalization capabilities and ease of use. This post explores each of these distinctions and more, diving into their pros, cons, and key features to help you determine which tool best aligns with your brand’s goals.

At a glance: Intelligems vs. Visually

Both Intelligems and Visually are built to help Shopify brands optimize their stores, but each tool offers unique strengths in testing, integrations, and analytics. Intelligems offers advanced personalization features, such as dynamic audience segmentation, profit-driven content testing, and personalized discount experiments — capabilities that go beyond Visually’s basic personalization capabilities.

Here’s a side-by-side comparison of the two tools’ key features and capabilities:

Testing depth

Experimentation plays a key role in helping Shopify brands improve their conversions and, ultimately, profit. Both Intelligems and Visually support this need, though each offers distinct capabilities for different types of businesses.

Visually

Visually is primarily a no-code visual editor with basic A/B testing capabilities which makes it suitable for quick and simple experiments. 

While it integrates with Shopify’s theme editor, Visually’s testing capabilities are limited to straightforward changes like rearranging page elements or testing button colors. However, Visually’s no-code nature can also be inflexible, often creating new hurdles when adapting to custom themes, third-party apps, and new device types — and making it less suited for brands needing more complex, scalable testing options.

With Visually, you can A/B test:

• Product pages

• Checkout

• Banners

This tool can work for small to mid-sized businesses that need fast deployment and visual changes but do not require deep testing — like running price optimization experiments — or backend customization. 

Intelligems

Intelligems provides a comprehensive suite of optimization tools focused on profit optimization and robust content experimentation. 

Intelligems’ platform supports unique experiments like price and shipping rate tests, custom JavaScript tests, and advanced audience targeting. Personalization features let brands create tailored experiences by dynamically customizing content, offers, and prices for different customer segments — all without relying on code.

For content testing, Intelligems provides a mix of simple, no-code tools like template testing (like Visually) and more advanced options, such as CSS/JS injection and an on-site editor, all implemented client-side. These features offer flexibility for non-technical users while giving advanced users more control and precision for their tests which reduces discrepancies that often occur with less robust tools.

Intelligems’ testing capabilities include:

• On-site content editor to test changes directly on your site

• Personalized content, product collections, and landing pages for select audiences

• A/B/N testing

• Product price tests

• Shipping rate and threshold testing

• Offer testing and personalizations (discounts, volume discounts, gift with purchase)

• Theme and template tests that leverage native Shopify editors 

• URL redirects for testing landing pages and more

• Custom tests via Javascript API

• Robust audience and currency targeting

• Mutual exclusion for concurrent tests 

Intelligems caters to growing Shopify brands looking to increase their profits. Its advanced set of built-in testing features allows businesses to experiment with a range of elements while offering deeper insights and helping them make precise, data-backed decisions.

Analytics

Analytics are essential to measure test performance and make data-driven decisions that increase profitability. ​​Without them, businesses are flying blind—making changes based on assumptions rather than insights, which can lead to missed opportunities and wasted resources.

Visually

Visually offers core metrics for quick, surface-level insights, making it suitable for teams looking to set up simple A/B tests without diving into more detailed analysis.

With Visually, you can measure metrics like:

• Click-through rate (CTR)

• Conversion rate

• Add-to-cart rate

• Average order value (AOV)

• Funnel performance metrics

While useful for simple experiments — like testing the color of a call-to-action button — this level of analytics may not provide the depth needed to understand broader customer behavior or optimize for profitability. As a result, brands might find it difficult to turn testing data into informed actions. And as they scale, deeper insights, such as segmenting by device type or tracking profit per visitor, become increasingly important for effective, long-term growth strategies.

Intelligems

Intelligems delivers advanced analytics designed to uncover insights into profitability. Its Shopify-native integration tracks events across the customer journey, from conversion rates to average order value and profit per visitor. Plus, its robust analytics dashboard, Intelligems allows customers to view their test data directly in tools they already use, such as Google Analytics 4, heatmapping software, and analytics platforms like Heap, making it easier to act on insights where they matter most.

Intelligems offers all of Visually’s metrics — like click-through rate, conversion rate, and add-to-cart rate — along with additional insights:

• Profit/revenue per visitor 

• Probability to win 

• Custom event tracking 

• Cart and checkout abandonment 

• Product mix and cart compositions 

• Price per unit

• Shipping-specific metrics (rates and revenue) 

• New vs. returning customer behavior

• Discount usage and amounts 

• Breakdown of metrics by device, traffic source, and channel

• AI-powered analytics summaries

With advanced segmentation capabilities, Intelligems provides brands with actionable insights, helping them refine their strategies for long-term growth. The Analytics Dashboard offers a comprehensive view of all test results so businesses have clear next steps to maximize profitability.

Pricing

Both platforms tie their pricing to order volume. While Visually provides entry-level tools for basic experimentation, Intelligems delivers a comprehensive suite of testing and optimization tools designed to drive profit at every growth stage.

Visually

Visually offers tiered plans based on monthly order volume, each including unlimited A/B testing, upsell features, and product recommendations:

• Free Plan: Unlimited A/B testing and upsells for development stores.

• Starter Plan ($19/month): Supports up to 200 orders per month, with access to smart personalization and a visual editor.

• Growth Plan ($79/month): For stores processing up to 600 orders, adding upsell recommendations and enhanced support.

• Prime Plan ($199/month): Covers up to 1,500 orders, providing access to audits, premium support, and all advanced features.

• Growth Plus Plan ($389/month): For stores processing 1,500–3,000 orders, this plan includes online support, a next-gen visual editor, smart personalization, unlimited A/B testing, and unlimited product recommendations and upsells.

• Professional Plan ($599/month): For 3,000–5,000 orders, this plan adds site audits and a dedicated customer success manager (CSM) on top of the Growth Plus Plan features.

• Business Plan ($869/month): For 5,000–7,500 orders, offering all Professional Plan features.

• Enterprise Plan ($989/month): For 7,500–30,000 orders, with an additional $120 for every 1,000 orders above 7,500.

This pricing structure offers some value for smaller brands but may not be competitively priced for larger businesses that have higher order volumes or need more advanced testing capabilities.

Intelligems

Like Visually, Intelligems’ pricing is structured by monthly order volume, but it doesn’t include surcharges for additional orders. Intelligems has three plans — Content Testing, Profit Optimization, and Intelligems Blue. Each tier is designed around a specific set of testing features, so you only pay for what you need.

Every plan includes unlimited tests, personalized onboarding, and access to Intelligems’ ecommerce experts — a service that goes beyond what Visually offers, even on its higher-tier plans.

Here’s the rundown for stores processing up to 2,500 orders:

• Content Testing (from $74/month): Unlimited content experimentation, theme and template tests, URL redirects, full access to segmentation, and a complete analytics dashboard. This is the closest equivalent to Visually’s Growth Plan but offers significantly more value for a lower price, including features like segmentation and advanced analytics.

• Profit Optimization (from $374/month): All Content Testing features, plus price, offer, and shipping rate tests to optimize profitability.

• Intelligems Blue (from $749/month): Everything in Content Testing and Profit Optimization, with added support for custom integrations, subscription price tests, and testing in multiple currencies.

These plans are designed for brands that need flexibility and advanced testing options to level up their experimentation practices and expertise. Intelligems’ plans adapt to your store’s growth, so you only have to upgrade when your order volume, revenue, or testing needs justify the additional investment.

What customers are saying about Intelligems

• “We’re getting everything we need out of Intelligems. It’s supporting us in our A/B testing, which is a core part of our workflow. Our director of data analytics speaks so highly of Intelligems’ team and how quick they are to respond to our asks.” - Justin Lalezarian, founder of The Beyond Group

• “You get answers much quicker from Intelligems than other tools. It really helps us identify and prioritize areas of the site that will have the largest impact on profits.” - Joy Young, E-Commerce Manager at Beards & Daisies

• “Intelligems gives our team the data we need to make better, faster decisions. Now we can compare orders, dig into the data, and really understand the why.” - Jazmin Silvas, Growth Marketing Manager at Mott & Bow

Intelligems: Your software partner for long-term growth

While Visually may be a better fit for early-stage Shopify stores seeking quick page adjustments and simplicity, brands looking to optimize their performance need ease of use, as well as robust functionality. 

Backed by a team of industry experts, Intelligems is designed for every Shopify brand that’s ready to move beyond surface-level tweaks. The advanced testing and personalization capabilities and robust analytics help teams make data-backed decisions that drive profitability and sustainable growth.

Ready to improve your store's performance? Test anything on your site with Intelligems