With Google Optimize Leaving, How Can Shopify Stores Keep A/B Testing?

Shopify Users Rely on A/B Tests

Shopify users across the board rely on A/B tests (or split tests) to effectively run their e-commerce brands. Running content tests is critical for users to make the most of each site visitor so that they can maximize profit. Business owners are able to find images, value propositions, site designs, and details down to fonts and button colors that best resonate with viewers. At its core, a split test enables you to analyze multiple variations of your web page, like landing pages or home pages. Its essential purpose is to help users figure out which option yields a higher conversion rate. In other words, which one turns a potential customer into a buyer. 

What is Google Optimize? 

Google Optimize has long been one of the most popular tools for performing split tests on content analysis. Shopify users are able to customize and change their online platforms to enhance consumer experiences, increase conversion rates, and improve overall online performance. Google Optimize runs a variety of tests, including A/B tests, multivariate tests, and redirect tests. Most notably, the platform is free, no doubt a very appealing factor. However, users must do most of the technical work on their own, and for the most part are required to troubleshoot without personalized customer assistance offered by premium optimization tools. The site itself is set to sunset at the end of September. With this in mind, many alternative platforms are trying to step up to replace them.

What’s Next for Shopify Stores?

The “DIY” Method 

One alternative for Google Optimize users is to attempt a “do it yourself” method. At this point, this means manually building an A/B test engine that is capable of splitting traffic, dynamically changing your website, and tracking & synthesizing an enormous amount of data from different sources. This likely takes a team of engineers and only makes sense for the largest corporations.

VWO and Optimizely

VWO and Optimizely are two of the O.G. A/B testing platforms. They work across industries, have deep statistical engines, and have a robust set of tools that help users perform a variety of A/B tests. 

They are likely the most full-featured A/B testing platforms, but may be overkill for a lot of Shopify stores that are looking to run smaller scale tests. Some drawbacks include:

• The tools are quite technical, and often require development resources to integrate and launch new tests. 

• Pricing gets expensive quickly, and plans can easily cost thousands of dollars a month. Usually, you also need to sign up for an annual plan (as opposed to monthly commitments offered by other platforms).

Intelligems

At Intelligems, we know a ton about A/B testing. We have run thousands of tests for over 250 Shopify stores. Previously we focused on A/B testing product prices, shipping fees, and discounts, because Google Optimize was such a great (and free) tool for everything else.

When we heard Google Optimize was going away, we knew it was time to build new features to bridge the gap.

So, in addition to all the other Intelligems features, we now support several new types of tests with our Content Testing feature. You can now:

• Test imagery and copy

• Test landing pages

• Test Shopify themes

• Work with customer support to create a custom Advanced Content Test 

So why would someone choose to use Intelligems Content Testing?

• Tailor-made for Shopify merchants

  • One-line integration into your theme

  • All the metrics you care about are available out of the box: conversion rate, AOV, revenue per visitor, profit per visitor 

• Affordable price point (starting at $99 a month)

• Excellent service (5-star reviews across app store)

Additional Intelligems Features 

In addition to its new content testing feature, the Inteligems app offers an unmatched suite of tools that allow Shopify users to test and optimize product prices, volume discounts, shipping rates, and more. Putting customer needs at the forefront of our mission, Intelligems has an easily accessible help center and team of individuals dedicated to personalized support. Our platform has achieved remarkable success in maximizing profitability for hundreds of brands, earning an average 5-star rating from users. 

Price Testing

With Intelligems, users can eliminate guessing the best price for their product, by conducting real-time A/B tests to ensure maximum profit, revenue, and conversion boosts. Users can easily configure and customize split tests with a variety of tools to ensure maximum success.

Shipping Rate Testing 

Intelligems users are also able to design multi-group shipping rate tests easily within the app. A personalized in-cart progress bar feature is included as well, encouraging customers to spend more and boosting users’ AOV. 

Combination Testing 

The Intelligems app offers a unique combination testing feature that allows users to test the interaction between product prices and shipping fees to see what consumers are actually willing to pay for. With customizable multi-group split tests, users are able to adjust shipping and pricing simultaneously to ensure seamless results.

Subscription Testing 

The Intelligems app includes a feature that allows users to test subscription discounts. Users can easily create split tests to assess the right balance between OTP and subscription prices. This allows users to provide LTV boosting subscription plans that optimize discounts without exceeding necessary levels. 

Campaigns 

In addition to price testing, Intelligems helps users create campaign offers using site-wide messaging and simplifies the process of identifying the most effective one. Like all Intelligems tests, these campaigns rely on carefully designed A/B tests. Intelligems monitors each visitor and their impressions of the campaigns, which is reflected in the resulting AOV and increased profit.