Intelligems vs. VWO: Which Testing Tool Is the Best Fit for Your Brand?

An optimized website is a brand’s most powerful asset. No matter how successful your marketing channels — from email to social ads — conversions, revenue, and profit are ultimately driven by a seamless site experience.

That’s why online businesses can’t take any chances. Merchants need hard evidence to prove their website content, design elements, and prices will drive the most profit. And that requires continuous experimentation.

As such, committing to the right A/B/N testing tool is one of the highest-stakes choices vendors can make. In the long term, it can sway a business’s revenue, profitability, and even survival.  

Intelligems and VWO are two popular testing tools among e-commerce brands. Both offer extensive site optimization capabilities for brands looking to enhance the customer experience. However, their differences in scope, testing depth, and overall purpose will determine which is the best fit for your business. 

Keep reading for the full breakdown between these tools and to discover which is the best fit for your brand. 

At a glance: Intelligems vs. VWO

Intelligems and VWO both offer a range of features to optimize your online storefront.

However, VWO’s enterprise-friendly platform supports only content and feature tests. Intelligems is purpose-built for Shopify merchants and offers a robust suite of tests, from content to prices to themes, plus profit-focused analytics.

For a high-level look at how each tool measures up, let’s compare key features and capabilities side by side:

Core features

On the surface, Intelligems and VWO share certain features supporting content testing, personalization, and A/B testing. But when you dive deeper into the details, you’ll find these tools vary significantly in their intended purpose, range of capabilities, and ease of use. 

VWO

VWO is a more general-purpose testing tool — geared toward enterprises looking to optimize multiple types of conversions. It’s also suitable for websites hosted anywhere across the globe. But even with the option for a drag-and-drop interface, VWO’s advanced code editor is necessary for anything beyond basic A/B content or feature testing.

And while the platform offers personalization features, it cannot test prices, offers, or shipping rates — and these are some of the strongest levers for improving profitability. VWO’s feature set mostly focuses on feature flags and content testing across domains and devices. 

Overall, VWO requires more technical bandwidth to fully take advantage of its features, especially due to the need for many custom tests. 

Intelligems

Intelligems is a powerful profit growth platform designed specifically for Shopify brands. Its comprehensive testing tools and deep integrations arm businesses with everything they need to fine-tune their entire online store. 

You can easily run advanced personalized tests, target highly specific audiences, and test in multiple currencies — no coding required. The tool's most noteworthy features include: 

• Multi-device and multi-domain testing

• Personalized content, product collections, and landing pages for select audiences

• On-site content editor to test changes directly on your site

• Javascript API for custom tests 

• Advanced audience and currency targeting

• Mutual exclusion for concurrent tests 

• Tracking and testing across multiple domains

Beyond its sophisticated feature set, Intelligems’ dedicated support team and partnership network ensure you’ll succeed with the platform from the jump. More than a testing tool, Intelligems is your partner in driving tangible growth. 

Testing depth

The depth of each tool's testing capabilities is the area where VWO and Intelligems differ the most. While both run A/B/N content tests, here’s how their testing capabilities compare: 

VWO

VWO exclusively offers content and feature testing. Users can experiment with most website content elements, such as banners, pop-ups, and product copy. However, VWO does not have the functionality to test Shopify themes or templates. Its full range of testing capabilities include:

• Web testing

• Mobile app testing

• Server-side testing

• Split testing

• Multivariate testing

While content testing is essential for e-commerce brands, VWO’s abilities are just the tip of the iceberg compared to what Intelligems has to offer. And with at least some coding required, using VWO’s testing features to their fullest and configuring more complex tests can also come with a steep learning curve.

Intelligems

Intelligems makes it easy to roll out simple or complex content, price, discount, and shipping tests. You can split-test product prices in real time, experiment with new landing pages, and even find your optimal free shipping threshold. The result? Greater profits, revenue, and conversions across your store. 

Unlike VWO, Intelligems also offers additional testing capabilities, such as Shopify theme and template testing, to identify your store’s most impactful designs and product collections. Since Intelligems is purpose-built for Shopify and fully synced to your Shopify content library, setting up a theme or template test takes just a few clicks.

Intelligems’ testing capabilities include:

• A/B/N testing

• On-site content editor to test changes directly on your site

• Personalized content, product collections, and landing pages for specific audiences

• Product price tests

• Shipping rate and threshold testing

• Offer testing and personalizations (discounts, volume discounts, gift with purchase)

• Theme and template tests that leverage native Shopify editors 

• URL redirects for testing landing pages, PDPs, and more

• Custom tests via Javascript API

• Comprehensive audience and currency targeting

• Mutual exclusion for concurrent tests

With Intelligems’ intuitive, data-driven solutions, these tests work together to serve the ultimate goal — growing your business on Shopify. 

Analytics

While testing is essential to site optimization, strong analytics enhance decision-making by showing businesses how to act on their test results to drive conversions and profit. Let's dive into how VWO and Intelligems stack up in this department.  

VWO

VWO reporting is based on a Bayesian-powered statistics engine. Their analytics are fairly flexible, allowing users to tailor them to their needs. For example, users ​can select their primary and secondary metrics for testing, import external metrics through integrations, or choose from VWO’s metrics library, including: 

• Page Visits

• Engagement 

• Link clicks 

• Form submissions

• Custom conversions

However, brands can’t natively track profit-focused metrics using VWO as it doesn’t sync with your cost data to deliver insights around profitability. This means VWO may lack the analytics, simplicity, and feature depth that online businesses need to test and act fast — especially on Shopify. 

Intelligems

On the other hand, Intelligems offers advanced analytics that Shopify brands rely on to make informed, customer-centered decisions at every turn.

Out of the box, Intelligems integrates seamlessly with Shopify, tracking the key metrics e-commerce businesses care about most, from order volume to revenue per visitor. You can also view all of this testing data directly from Intelligems’ dashboard, surfacing actionable insights and new opportunities. 

Intelligems tracks the same data as VWO — along with many other essential metrics: 

• Average order volume

• Revenue per visitor

• Profit per visitor

• Profit/revenue per visitor 

• Probability to win 

• Custom event tracking 

• Cart and checkout abandonment 

• Product mix and cart compositions 

• Price per unit

• Shipping-specific metrics (rates and revenue) 

• New vs. returning visitor behavior

• Discount usage and amounts 

• Breakdown of metrics by device, traffic source, and channel

• AI-powered analytics summaries

The best part? Orders and order details are ready to analyze without any setup, and it takes less than 5 minutes to install the Intelligems app from the Shopify app store and start tracking profit.

Pricing

Across features, testing depth, and analytics, Intelligems offers more value for Shopify brands, but price still plays a significant role in a business’s decision-making processes. 

Both Intelligems and VWO are priced by business size. However, VWO’s plans are determined by website traffic, while Intelligems’ pricing is based on your monthly order volume. Here’s the breakdown:

VWO

VWO offers four plans based on the number of unique visitors you plan to test each month. Each plan includes unlimited concurrent experiments, A/B/N, and split URL testing across desktop and mobile devices.

For brands testing up to 50k monthly users, VWO offers: 

• Starter plan (free for up to 50k monthly users): Access to the code editor, visual editor, limited variations, and limited goals and metrics.

• Growth plan (from $393/month): Everything in the Starter plan, in addition to unlimited goals and variations, AI features, and more advanced targeting.

• Pro plan (from $903/month): Everything in Growth, plus multivariate testing, multi-device campaigns, and phone support.

• Enterprise plan (from $1,581/month): Everything in Pro, with personalized text, a widget library, mutually exclusive groups, API access, a dedicated account manager, and more.

As we can see, the price of each plan increases significantly with every jump in your site’s number of Monthly Tracked Users (MTU). This means growing e-commerce brands can expect to pay more each month to roll out tests to more users — regardless of whether those visitors convert. 

Intelligems

While VWO is priced based on unique visitors, Intelligems’ plans are decided by actual orders and revenue, meaning you are priced based on your site’s revenue-generating activity, not just eyeballs. 

Intelligems offers three plans, all structured by monthly order volume: Content Testing, Profit Optimization, and Intelligems Blue. And since each tier is designed around specific testing features, brands only pay for the features they actually need. 

Every plan includes unlimited tests, personalized onboarding, and access to Intelligems’ e-commerce experts. For stores processing up to 2,500 orders, Intelligems offers:

• Content Testing (from $74/month): Unlimited content experimentation, theme and template tests, URL redirects, full access to segmentation, and a complete analytics dashboard. 

• Profit Optimization (from $374/month): All Content Testing features, plus price, offer, and shipping rate tests to optimize profitability.

• Intelligems Blue (from $749/month): Everything in Content Testing and Profit Optimization, with added support for custom integrations, subscription price tests, and testing in multiple currencies.

Plus, Intelligems’ pricing plans are flexible. Perfect for growing Shopify brands that require a combination of advanced testing features that can adapt to their evolving needs. This not only makes Intelligems the more valuable choice, but also the most cost-effective in comparison to VWO. 

What customers are saying about Intelligems

• “With Intelligems, we’ve never run into a scenario where we couldn’t run a test that we wanted to. For the foreseeable future, we’ll have five or more tests running at a time, all through Intelligems.” — Dani Erickson, Senior Product Manager at Pepper

• “We switched from VWO to Intelligems. Now, we get 95% of the functionality I used at VWO for much cheaper — much more than I expected, given the price differential. The transition has been incredibly seamless.” — Sam Johnson, Senior Performance Marketing Manager at Wuffes

• “When we started running high-leverage website tests with Intelligems, our performance across every channel we market on improved. Conversions don’t come from Facebook, email, or influencers — they happen on your site.” — Nate Lagos, VP of Marketing at Original Grain

Drive profitability and fuel business growth with Intelligems

Both VWO and Intelligems excel in their own regard — but only Intelligems offers all of the testing capabilities, analytics, and core functionality brands need to grow their business on Shopify. 

Backed by a team of industry experts, Intelligems provides the ultimate toolkit to help e-commerce brands fully optimize their websites. Plus, Intelligems is built to optimize profit — that’s why Intelligems’ partners generate nearly 33x ROI.

Ready to improve your store's performance? Get started with Intelligems today and begin testing anything on your site.