Intelligems vs. Shoplift: Which Shopify testing platform is right for you?

Our comprehensive comparison guide between two leading testing platforms.

If you’re a Shopify merchant looking to drive conversions and profit, Intelligems and Shoplift should be on your radar. 

Intelligems and Shoplift are testing platforms that are purpose-built for Shopify. Both platforms make it easy to harness the power of split testing and gather hard data on which site elements drive the shopper behavior you want.

But that’s where the similarities end. Intelligems and Shoplift are very different in scope, features, and robustness of analytics. Shoplift allows merchants to A/B test their page templates and themes, while Intelligems offers many types of multivariate tests to optimize for bottom-line profit. 

Whether Shoplift or Intelligems is a better fit for you depends on your testing requirements and goals. Here’s a breakdown of both options so you can pick the platform that’s best for your business.

At a glance: Intelligems vs. Shoplift

Both Intelligems and Shoplift offer compelling testing and optimization capabilities, strong brand relationships, and proven track records of success. To determine which option is best for your team and its goals, take a look at each platform’s core features, integrations, and pricing.

Testing depth

Experimentation for Shopify stores is both Intelligems’ and Shoplift’s bread and butter. Here's how their testing capabilities compare.

Shoplift

Shoplift is a visual, no-code solution that integrates into Shopify’s Theme Customizer. This super-integrated model makes it easy to test Shopify themes, templates, and elements. 

Shoplift’s testing capabilities include: 

• A/B tests

• Theme and template tests

• Customer and device targeting 

These features will meet the needs of some businesses — especially if setting up test variants using Shopify's template editor is a priority. But many others will find they aren’t rigorous enough to drive bottom-line profit. 

Intelligems

Intelligems is a standalone testing platform whose suite of testing tools can be accessed through your store's Shopify apps. In addition to providing robust content testing capabilities, Intelligems specializes in profit optimization, helping you drive bottom-line impact from your experiments.

Intelligems testing capabilities include: 

• A/B/N tests

• On-site content editor 

• Theme and template tests 

• URL redirects

• Custom tests with Javascript API

• Price testing

• Shipping rate and threshold testing

• Offer testing 

• Robust audience targeting

Intelligems not only offers more advanced tests, but also helps you target precise customer groups. The platform’s capabilities are both broader and deeper, especially for merchants looking for a comparable replacement for Google Optimize.

Analytics 

Analytics take merchants from testing to profit-driving action. Let’s break down the metrics and analytics offered by Intelligems and Shoplift.

Shoplift

Shoplift piggybacks on Shopify’s analytics to offer basic insights based on customer events. This data is gathered through Shopify’s Web Pixel API.

Shoplift analyzes test data with metrics like: 

• Click-through rate 

• Add-to-cart rate

• Conversion rate

• Average order volume

• Revenue per visitor

• Probability to win

Shoplift’s analytics are accurate and easy to use. However, the platform focuses heavily on top-of-funnel metrics surrounding broad audience segments, meaning brands will find it difficult to dive deeper into their data. 

Intelligems

Intelligems analyzes Shopify events while also offering many more ways to drill into your data. Informed by a background in price testing, Intelligems offers sophisticated ecommerce-focused metrics that keep you focused on your North Star — profitability. 

Intelligems offers the same server-side analytics as Shoplift, plus:

• Profit/revenue per visitor

• Probability to win

• Custom event tracking

• Cart and checkout abandonment

• Product mix and cart compositions 

• Price per unit

• Shipping-specific metrics (rates and revenue)

• New vs. returning customer behavior

• Discount usage and amounts

• Breakdown of metrics by device, traffic source, and channel

• AI-powered analytics summaries

Intelligems’ analytics are focused on actionability. Using the Analytics Dashboard, it’s immediately clear how every test affects bottom-line profit and how your team should apply those learnings. 

Pricing

When profit is your priority, a platform’s pricing matters just as much as its features. Here’s what merchants can expect to pay for Intelligems or Shoplift. 

Shoplift

Shoplift offers three pricing plans — Core, Advanced, and Pro — and is tiered based on monthly store visits. 

• Core, $74+/month: Theme and template testing, basic segmentation and reporting, predictive analytics, and support for local currencies and time zones

• Advanced, $224+/month: Advanced segmentation, AI features, and live conversion consultations

• Pro, $449+/month: A dedicated account manager, onboarding support, strategy sessions, and a testing roadmap

Because Shoplift’s plans are tied to monthly store traffic, smaller or emerging brands that are still growing their conversion rate may find it challenging to get the value they need from the platform. Plus, most heavy-hitting testing capabilities are locked behind much higher-priced tiers. 

Intelligems

Rather than charging by site visits, Intelligems’ pricing is tiered based on monthly order volume across three plans — Content Testing, Profit Optimization, and Intelligems Blue. Each plan is built around a unique test type to ensure you only pay for the capabilities you need.

• Content Testing, $74+/month: Unlimited content experimentation, theme and template testing, URL redirects, complete access to segmentation, and a full analytics dashboard 

• Profit Optimization, $374+/month: Everything in Content Testing, plus price, offer, and shipping rate tests 

• Intelligems Blue, $749+/month: Content Testing and Profit Optimization, plus custom integrations, subscription price tests, and testing in non-store-default currencies

Because Intelligems charges by the number of orders, you only pay when your store is performing — meaning the platform scales with you.

Whether you’re interested in Content Testing, Profit Optimization, or advanced custom tests, Intelligems has a plan that suits your needs.

What customers are saying about Intelligems

• “Intelligems not only has a product that is worth every penny, but its culture is also amazing. When we started our first test, Adam and Drew made us feel as if they were an extension of our team. They were around basically 24/7 to answer any questions we had. Try Intelligems out; you won’t regret it!” - True Classic

• “Intelligems is a truly comprehensive suite of testing tools that makes optimizing nearly any part of our e-commerce experience a breeze. We've been delighted by the core functionality as well as the responsiveness of the team.” - Branch

• “Intelligems is a critical part of our tech stack. Its platform makes implementing price and shipping testing effortless and helps us accurately measure the profit impact on our business. We couldn't recommend them more.” - Jambys

Intelligems: The best way to optimize profit with all-in-one Shopify testing 

Shoplift is a powerful, integrated A/B testing platform for Shopify. But when it comes to testing depth, analytics, and value for money, Intelligems is the clear winner.

Our platform empowers merchants to run nearly any Shopify test from a single platform. We offer powerful analytics so you understand how every test affects your profits, and you’ll only pay based on sitewide orders.