Intelligems vs. ABConvert: Which profit optimization solution is right for you?

Every Shopify merchant needs a powerful testing tool to enhance profitability and drive conversions.

Intelligems and ABConvert are both designed for Shopify and use A/B testing to collect valuable insights about how different site elements impact customer behavior.

Despite these shared features, the two differ in testing capabilities, analytics, and pricing. ABConvert offers split testing for some site components but their price experiments rely on product or variant duplication. Intelligems is an all-in-one profit optimization solution that combines robust split testing features for any site element, expert team support, advanced analytics, and personalization features without compromising your store’s backend.

Choosing between Intelligems and ABConvert ultimately depends on your testing priorities and business needs. Here’s a side-by-side comparison to help you determine which platform is the ideal fit for your company.

At a glance: Intelligems vs ABConvert

Intelligems and ABConvert make it easy to optimize different elements of your Shopify store. Here are each platform’s testing features, integrations, and pricing at a glance.

Feature Depth

Both Intelligems and ABConvert drive profitability through A/B experimentation. Let’s take a closer look at how their features stack up.

ABConvert

ABConvert is an A/B testing solution offered on Shopify’s App Store. It allows you to split test a few different elements of the on-site shopping experience.

With ABConvert you can split test:

• Price

• Shipping rates via Shopify’s Carrier Service API (available for Shopify Advanced and Shopify Plus)

• PDP content

• URL redirects

These features will benefit many businesses. However, merchants can only test a limited set of site aspects, meaning they can’t optimize their store for maximum profitability. 

Intelligems

Intelligems is a data-driven profit optimization platform built by experienced ecommerce professionals. Beyond powerful A/B tests, Intelligems offers on-site personalizations, highly configurable offers and promotions, AI-powered tools, and precise targeting and segmentation — everything you need to improve the metrics that matter most for your business, like profit per visitor and conversion rates.

With Intelligems, Shopify merchants have access to a robust toolkit to help them optimize their store, including:

• A/B/N testing

• Product price tests

• Shipping rate and threshold testing

• Offer testing and personalizations (discounts, volume discounts, gift with purchase)

• On-site content editor to test changes directly on your site

• Theme and template tests that leverage native Shopify editors 

• URL redirects for testing landing pages and more

• Custom tests via Javascript API

• Robust audience and currency targeting

• Mutual exclusion for concurrent tests 

• Personalized content, product collections, and landing pages for select audiences

Intelligems not only offers more sophisticated features but also unmatched expert guidance. With a dedicated support team and partnership network, you’ll excel at every step of your profit optimization journey — making Intelligems the ideal all-in-one solution for driving bottom-line growth.

Price Testing

Price testing helps you find the sweet spot between profitability and customer satisfaction. Let's explore how Intelligems and ABConver approach price experimentation.

ABConvert 

ABConvert provides basic price experiments, but its testing method often leads to significant drawbacks. To show an alternative price option, ABConvert duplicates variants (or sometimes even products themselves) within your Shopify backend. This means your items will also be duplicated across product collections, inventory data, and even third-party sales channels and apps. 

Managing these duplicates typically requires manual removal and specialized tools. Since these duplicates appear multiple times on your store's backend, they can affect your SEO rankings, undermine the customer experience, and lead to inaccurate inventory counts.

For price experiments, you can target your tests based on simple criteria like:

• Currency

• Geographical region 

• New vs returning customers

• Traffic source

Intelligems 

Intelligems conducts seamless, real-time price testing to identify the price point that maximizes profits at any given moment. Our sophisticated testing methods help you optimize pricing without posing any risk to your store’s operations, SEO, or test results — because it doesn’t duplicate your product listings.

Instead, Intelligems uses DOM manipulation to automatically change prices everywhere across the frontend of your store. At the same time, its Cart Transform Function shows the correct prices in the cart and at checkout. This way, Intelligems ensures visitors always see the correct prices per their assigned test group so you can run impactful experiments.

Intelligems allows you to target your tests based on the same conditions as ABConvert, but also provides more robust audience targeting on parameters like:

• UTM parameters

• Device type

• JavaScript Expressions

• Whether visitors are included by related experiments

Intelligems’ robust targeting makes it easy to set up experiments suited to your brand’s exact needs, for highly specific insights into customer preferences.

Analytics

Actionable analytics and relevant metrics help you make data-driven decisions that directly boost your bottom line. Here’s how Intelligems and ABConvert track customer insights.

ABConvert

ABConvert collects live testing data that users can access through dashboard reports and visualizations.

For each test, ABConvert collects the following:

• Views

• Add-to-cart rate

• Checkout rate

• Orders

• Average order value

• Revenue 

• Profit

ABConvert’s analytics give a broad overview of the shopping journey, but they don’t offer the granularity to truly understand customer behavior and develop new hypotheses for maximum profit optimization.

Intelligems

With sophisticated statistical models — built by a dedicated data science team — Intelligems provides actionable, real-time analytics. The comprehensive dashboard pulls information directly from your Shopify storefront for full accuracy, offering high-level summaries of test performance, easy customization with powerful filters, and in-depth analyses of every metric.

Intelligems tracks the same data as ABConvert, as well as many other metrics:

• Profit/revenue per visitor 

• Probability to win 

• Custom event tracking 

• Cart and checkout abandonment 

• Product mix and cart compositions 

• Price per unit

• Shipping-specific metrics (rates and revenue) 

• New vs. returning customer behavior

• Discount usage and amounts 

• Breakdown of metrics by device, traffic source, and channel

• AI-powered analytics summaries

Intelligems’ analytics and segmentation reveal exactly how each test impacts your customer experience and profitability. To provide you with all of this data exactly where you need it, Intelligems integrates with leading tools like MS Clarity and Heatmap.com. These easy data exports help you drill down for deeper data analysis so you can make informed decisions about every aspect of your store. In addition, Intelligems supports data-sharing via Snowflake for custom plans.

Pricing

When comparing features, Intelligems clearly provides more value for the price than ABConvert. Let’s take a look at what each pricing plan offers.

ABConvert

ABConvert offers three pricing plans — Basic, Advanced, and Plus — that cater to smaller or newer brands.

• Basic, $49/month: Pricing, shipping, and content testing, analytics dashboard, live chat, audience filtering, and a statistical significance tool

• Advanced, $149/month: All Basic features, plus 1:1 onboarding, priority technical support, and advanced segmentation

• Plus, $199/month: All Advanced features, plus test planning and QA, data exports and reporting, custom feature requests, and a dedicated account manager

While these options might be attractive to emerging brands, they offer limited testing capabilities that don’t scale with your needs. To get full features at a comparable price, companies that outgrow ABConvert will eventually need to switch to a more comprehensive solution, like Intelligems.

Intelligems

Intelligems’ pricing is based on monthly order volume across three plans — Content Testing, Profit Optimization, and Intelligems Blue. Each plan is built around a unique test type to ensure you only pay for the capabilities you need. 

Plus, each plan comes with tailored onboarding (and a merchant success program for annual commitments), meaning that every business gets access to Intelligems’ expert ecommerce team and resources — something ABConvert only offers for its higher-priced plans. 

• Content Testing, starting at $74/month: Unlimited content experimentation, targeted Personalizations, theme and template testing, URL redirects, complete access to segmentation, and a full analytics dashboard

• Profit Optimization, starting at $374/month: Everything in Content Testing, plus price, offer, and shipping rate tests 

• Intelligems Blue, starting at $749/month: Content Testing and Profit Optimization, plus custom integrations, subscription price tests, and testing in non-store-default currencies

With these flexible pricing plans, Intelligems’ platform seamlessly scales with your business to boost profits at every stage.

What customers are saying about Intelligems

• “With Intelligems, we’ve never run into a scenario where we couldn’t run a test that we wanted to. For the foreseeable future, we’ll have five or more tests running at a time, all with Intelligems.” – Dani Erickson, Senior Product Manager at Pepper

• “As we were growing, we felt it was time to A/B test our pricing and UX experience, and be more precise around what we show customers. We wanted to find the right price, from both the customer experience and profit point-of-view.” – Elsa Levy, Chief Marketing Officer at Dossier

• “If the last few years in e-commerce have shown us anything, it's that revenue is vanity. Only companies that prioritize profit will last through whatever the future holds. Intelligems is one of the few things that’s allowed us to grow profitably year-over-year by big percentages.” – Nate Lagos, VP of Marketing at Original Grain

Intelligems is the ultimate profit optimization solution for Shopify

ABConvert offers real-time testing data for Shopify. But Intelligems stands out as the superior choice in terms of feature depth, testing method, analytics, and value for the money.

From robust features to years of ecommerce expertise, Intelligems offers everything you need to fully optimize your website. Our analytics help you understand what truly drives profitability — and you only pay for the features you use.