“From the variety of tests to the intuitive analytics, Intelligems was the ideal solution to optimize our stores after migrating to Shopify.” – Amanda Siegel, Associate Director of Ecommerce at Scale 

About 

Scale Media, Inc. is a consumer goods company that develops and grows health and wellness brands like Live Conscious, 1MD Nutrition, and Essential Elements. Scale’s advanced technology — including a custom-built tech suite and website for each brand — enables them to deliver over 120 high-quality products that help people live happier, healthier lives.

Challenge 

Migrating to Shopify required a flexible new testing solution to drive site performance

From science-backed supplements to scalp treatments, every Scale product is designed to transform how people look and feel. So, to reach as many shoppers as possible, the company created a custom testing solution to optimize their self-hosted websites. But when Scale migrated their stores to Shopify, running these precise experiments became increasingly complex.

“With our previous custom tech stack, we could tweak our sites’ code to see what customers preferred and what drove more profitability,” says Amanda Siegel, Director of Ecommerce. “But Shopify has its own rules and systems that we couldn’t override.”

To continue testing and iterating with the same precision that fueled their growth, Scale needed a new solution — one that integrated directly with their new ecosystem.

Amanda tried multiple options that promised to fit the bill. However, none offered the same testing depth or variety as their in-house solution, and rolling out specific site changes required digging through multiple reports to fully understand the testing data.

So Amanda searched again for a testing tool that could fill the gaps left by Scale’s custom solution and connect seamlessly with Shopify. That’s when Amanda discovered Intelligems. 

“Intelligems is the engine supporting all of our site changes. It gives us the testing data we need to ensure each choice will benefit our brands and customers.”

Solution

Intelligems’ targeted experiments make it easy to adjust and optimize store elements

With Intelligems, Scale finally has an intuitive testing solution to support their profit growth initiatives for every brand in their portfolio. Built for Shopify, Amanda can easily optimize every site element with Intelligems’ range of tests — exceeding the customization and ease of use found in the company’s previous in-house tool.

For instance, she enhanced 1MD Nutrition’s GutMD offering by testing whether including product dosage instructions would draw more customers to purchase. Her experiment revealed that adding clear usage guidelines generated a 58% increase in revenue per visitor and a 38% boost in conversions. These outcomes encouraged Amanda to roll out similar tests across their entire portfolio of health and wellness brands.

And with Intelligems’ intuitive dashboard, Amanda now has more granular testing data at her fingertips. Instead of parsing through multiple reports at a time, Intelligems’ high-level analytics break down how different elements affect key metrics, including profit, revenue, and conversions. Now, Amanda surfaces actionable insights twice as fast and makes more informed decisions that drive profitability for each brand.

Best of all, Intelligems reveals how Scale’s testing results vary based on visitor type, traffic source, and device — so Amanda knows exactly which store version is most impactful for each audience. Using Intelligems’ built-in customization feature, Personalizations, she can then deploy each version to its corresponding segment. For example, she launched PDPs with regular prices for first-time visitors and discounted prices for returning customers. This targeted approach allowed her to both maximize revenue and reward regular shoppers to boost retention — all without modifying the store’s backend.

“With Intelligems, we finally have a dedicated solution to elevate our performance on Shopify. We easily test any element, analyze the results, and redirect our traffic to the winning elements of our stores.”

Results 

Scale drives conversions and RPV across their brand portfolio 2x faster with Intelligems

With Intelligems on board, Scale has the data to make strategic choices that resonate with their brands’ health-conscious customers and drive profit — and they have the results to prove it: 

• 94% higher revenue per visitor from one image test

• 83% higher conversion rate from one image test

• 2x faster test velocity

While the platform’s capabilities were essential to achieving these wins, Amanda emphasizes that none of them would’ve been possible without Intelligems’ team. From ad hoc calls to hands-on customer support, they pulled at all stops to ensure that Scale could easily optimize their websites for maximum performance.

Going forward, Intelligems will play a key role in enhancing each store’s identity with site-wide changes to fonts and colors, especially as the company expands its portfolio.

“Intelligems gives us more than granular experiments and intuitive analytics. It helps us customize virtually any aspect of the customer experience — something that no other tool, whether out-of-the-box or custom, could provide.”