About

Pepper's products were developed to meet an underserved demand — small-cup bras for women of all sizes. That means putting real customers first instead of designing products based on stereotypical misconceptions about women’s bodies.

Customers have responded to that mission. When Pepper launched on Kickstarter in 2017, it surpassed its $10,000 goal in just 10 hours. 

Challenge

As a customer-focused brand, Pepper had high standards for a new testing tool

As Pepper grew, the team wanted to keep making customer preferences the foundation of every decision. “A/B testing, and testing in general, is fundamental to what we do,” says Dani Erickson, Senior Product Manager at Pepper. 

Pepper had originally relied on Google Optimize, but Dani knew it was possible to get more from their testing tool. Then Google sunsetted the platform, and it was time to make a change. 

Dani started researching other tools, but finding one that suited Pepper’s needs wasn’t easy. They wanted to be able to run a variety of content and pricing experiments — both technical tests for developers and self-serve ones marketers could handle themselves. But Dani didn’t want to waste time or silo data by switching between multiple tools to get the features she needed. 

Customer service was another priority. Since Pepper would be a heavy user of the new platform, Dani wanted to know they’d get the support they needed no matter what.

After looking into five different options, Dani and her team were frustrated. Because A/B testing was such an important part of Pepper’s operations, this wasn’t an area where they wanted to compromise. 

“Most platforms offered point-and-click tests or advanced options — but not both in one affordable package. We also didn’t encounter a lot of tools that offered price testing.” 

Solution

With Intelligems’ all-in-one platform and stellar support, Pepper runs any test they need

“We chose Intelligems because they have everything we need in one place,” says Dani. “The flexibility and range of capabilities are really compelling — and the customer service is amazing, too.” 

With Intelligems’ Javascript API, Pepper’s dev team can easily run advanced tests, and Dani can use the visual editor to experiment independently. In particular, Dani loves how Intelligems can run both pricing and content tests — something she couldn’t find from any other platform. 

Now, Pepper runs five or more tests at a time without creating extra work for their team. They’ve run sitewide theme experiments, split-tested different landing pages as paid ad destinations, and started dabbling with template testing.

Pepper’s team also appreciates how easy tests are to set up and how they can rely on support from Intelligems’ team — including a dedicated customer success manager (CSM). The CSM was on hand during all their sitewide theme tests, making sure they went off without a hitch.

“Our success manager is always there if I have questions about tests or results. He’ll help me dig into the data, brainstorm an experiment, and get it launched that same day.” 

Results

With Intelligems, Pepper gathers customer data 2X faster

In Intelligems, Pepper has found the all-in-one platform they need to keep real customers at the center of every business decision. 

• 3.3% higher conversion rate from one theme test 

• 10%+ revenue increases from paid landing page tests

• 200% faster test velocity

As Intelligems rolls out more and more features, Dani is excited to expand her content-testing repertoire, too. The platform has already introduced mutually exclusive testing, and Dani’s team can’t wait to see what else will come.

“It’s important to me to work with a partner that’s constantly evolving and pushing forward. I love Intelligems’ philosophy of continuously testing and optimizing their platform.”