With Intelligems Personalizations, Nurture& was able to quickly and easily replace their influencer discount codes with automatic discounts that customers could only access through a customized link.
Background
Nurture& creates thoughtfully designed and premium quality nursery furniture for modern parents. Their furniture products range in price from $799 to $1,399 and include their flagship reclining nursery chair, cribs, dressers, daybeds and more.Nurture& leverages an omni-channel marketing strategy to reach new customers, including through resellers, social media and influencers.
Challenge
Discount code leakage led to code abuse and hurt bottom lines
Discounts for these audiences had primarily been implemented through discount codes, but the team noticed many of these codes had been posted to code-sharing sites and suspected customers were abusing these offers. They wanted to get rid of influencer discount codes (some of the most frequently abused among their codes), but did not want to sacrifice their influencer program or the new customers it was bringing in.Additionally, the team at Nurture& wanted to make it more obvious when a customer landed on their site from an influencer campaign that they were getting a special discount, and therefore make the customers more likely to convert. Finally, they wanted a quick turnaround and to avoid any major dev work in implementing their new discounts.
Key Goals
Provide personalized discounts to visitors acquired through influencer campaigns
Avoid discount code leakage from sites like Honey, etc.
Showcase discounts on-site to boost offer effectiveness
Replace existing codes quickly and without significant dev work
Solution
With Intelligems Personalizations, Nurture& was able to quickly and easily replace their influencer discount codes with automatic discounts that customers could only access through a customized link.
Now when users come to the site through this link, they can see they’re getting a discount and it’s automatically applied at checkout (no discount code required).
Here are the steps they followed:
1. Create the offer Personalization in Intelligems
Flexibility in creating offers, including ability to apply the discount only to certain products, require a minimum purchase amount or cap the total discount a customer can receive.
2. Design the on-site experience
Fully customizable widgets allowed for seamless integration with Nurture&’s Shopify theme
3. Shopify Functions will automatically apply the discount
After the Personalization is created, Intelligems will use a discount function for non-Shopify customers to ensure that visitors get the correct discount at checkout! This happens automatically without any manual work.
4. Replace influencer code references with personalized links
In the Intelligems Personalizations dashboard, the team was able to generate a link that “unlocked” the offer for targeted customers. This would go into the influencer campaigns - no need to generate coupon codes, or for customers to remember the codes from the influencer content.
5. Launch the Personalization
After enabling the Personalization in the Intelligems dashboard, the discount was live. As a customer lands on the site form the customized link, they see the targeted pop-up and the discount is automatically applied.
Results
Intelligems Personalizations eliminated code leakage, all while providing an improved customer experience, and greater visibility into campaign performance.
The Nurture& team was able to track performance of the offer real time in the Intelligems Analytics Dashboard. Using this dashboard they could easily see visitors and orders within each campaign, plus drill down into the revenue and profit generated by that particular campaign!
